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Embrace the Grit Fashion Show

A fashion show brand designed to be raw, modern, and unforgettable. With rough textures, bold typography, and a visual language that thrives in imperfection, Embrace the Grit captures the energy of the street and translates it into style.

• IMPACT

• ENERGY

• REBEL

• POWER

• FEARLESS

• ATTITUDE

• STREET

• BOLD

• EDGE

• RAW

• GRIT

• IMPACT • ENERGY • REBEL • POWER • FEARLESS • ATTITUDE • STREET • BOLD • EDGE • RAW • GRIT

Objective

Embrace the Grit set out to break away from polished perfection and bring a raw, underground energy to the fashion scene. The identity needed to feel unrefined yet magnetic, capturing the clash of street culture and high style.

Instead of clean lines and soft palettes, we leaned into textures, contrasts, and bold type to echo the unapologetic spirit of the show.

The result is a visual language that celebrates rebellion, edge, and creative defiance, transforming the runway into a cultural statement.

BASED ORIGINS

nutrition + performance

GOODIES

fragrance + beauty

KITSU

luxury + companions

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