Based Origins
A protein brand built for those who don’t just follow routines — they break them.
With bold flavors, vibrant design, and a brand identity that’s as powerful as its formula, Based Origins turns everyday shakes into a statement of strength and individuality.
POWER
STRENGTH
FUEL
ENDURANCE
ENERGY
GRIT
SPEED
BOLD
FOCUS
PERFORMANCE
DRIVE
ORIGINS
POWER STRENGTH FUEL ENDURANCE ENERGY GRIT SPEED BOLD FOCUS PERFORMANCE DRIVE ORIGINS
Based Origins
A protein brand built for those who don’t just follow routines — they break them. With bold flavors, vibrant design, and a brand identity that’s as powerful as its formula, Based Origins turns everyday shakes into a statement of strength and individuality.
POWER
STRENGTH
FUEL
ENDURANCE
ENERGY
GRIT
SPEED
BOLD
FOCUS
PERFORMANCE
DRIVE
ORIGINS
POWER STRENGTH FUEL ENDURANCE ENERGY GRIT SPEED BOLD FOCUS PERFORMANCE DRIVE ORIGINS
With a mission to fuel bold living, Based Origins needed a brand identity that blended performance and nutrition with a modern edge.
With a mission to fuel bold living, Based Origins needed a brand identity that blended performance and nutrition with a modern edge.
As a protein shake brand, the goal was to create something both trustworthy and energizing — a visual identity that captures strength and vitality while appealing to a new generation of health-minded consumers.
As a protein shake brand, the goal was to create something both trustworthy and energizing — a visual identity that captures strength and vitality while appealing to a new generation of health-minded consumers.
Through bold typography, dynamic colors, and striking layouts, we built a brand that inspires confidence and makes wellness feel powerful, stylish, and accessible.
Through bold typography, dynamic colors, and striking layouts, we built a brand that inspires confidence and makes wellness feel powerful, stylish, and accessible.
A NEW AESTHETIC
fashion + culture
KITSU
pet + lifestyle
GOODIES
fragrance + beauty