Based Origins

A protein brand built for those who don’t just follow routines — they break them. With bold flavors, vibrant design, and a brand identity that’s as powerful as its formula, Based Origins turns everyday shakes into a statement of strength and individuality.

• POWER

• STRENGTH

• FUEL

• ENDURANCE

• ENERGY

• GRIT

• SPEED

• BOLD

• FOCUS

• PERFORMANCE

• DRIVE

• ORIGINS

• POWER • STRENGTH • FUEL • ENDURANCE • ENERGY • GRIT • SPEED • BOLD • FOCUS • PERFORMANCE • DRIVE • ORIGINS

With a mission to fuel bold living, Based Origins needed a brand identity that blended performance and nutrition with a modern edge.

As a protein shake brand, the goal was to create something both trustworthy and energizing — a visual identity that captures strength and vitality while appealing to a new generation of health-minded consumers.

Through bold typography, dynamic colors, and striking layouts, we built a brand that inspires confidence and makes wellness feel powerful, stylish, and accessible.