Strategic brand systems for early-stage businesses ready to grow with clarity and confidence.
Designed to Make Your Brand
Most growing businesses struggle with inconsistency, unclear positioning, and visuals that don’t scale.
Cereza Creative builds thoughtful brand foundations and visual systems designed to evolve as your business grows—across platforms, products, and time.
BRANDING
IDENTITY
WEBSITES
PACKAGING
TYPOGRAPHY
RECOGNITION
COLOR
VISUALS
CREATIVE DIRECTION
SOCIAL MEDIA
CONTENT
STORYTELLING
ILLUSTRATION
PATTERNS
MOCKUPS
CREATIVE DIRECTION
PHOTOGRAPHY
BRANDING IDENTITY WEBSITES PACKAGING TYPOGRAPHY RECOGNITION COLOR VISUALS CREATIVE DIRECTION SOCIAL MEDIA CONTENT STORYTELLING ILLUSTRATION PATTERNS MOCKUPS CREATIVE DIRECTION PHOTOGRAPHY
Designed to Make Your Brand
Strategic brand systems for early-stage businesses ready to grow with clarity and confidence.
Most growing businesses struggle with inconsistency, unclear positioning, and visuals that don’t scale.
Cereza Creative builds thoughtful brand foundations and visual systems designed to evolve as your business grows across platforms, products, and time
BRANDING
IDENTITY
WEBSITES
PACKAGING
TYPOGRAPHY
RECOGNITION
COLOR
VISUALS
CREATIVE DIRECTION
SOCIAL MEDIA
CONTENT
STORYTELLING
ILLUSTRATION
PATTERNS
MOCKUPS
CREATIVE DIRECTION
PHOTOGRAPHY
BRANDING IDENTITY WEBSITES PACKAGING TYPOGRAPHY RECOGNITION COLOR VISUALS CREATIVE DIRECTION SOCIAL MEDIA CONTENT STORYTELLING ILLUSTRATION PATTERNS MOCKUPS CREATIVE DIRECTION PHOTOGRAPHY
designed to connect
built to last
designed to connect built to last
BRAND FOUNDATION
A strategic foundation for new and evolving brands.
This phase defines your positioning, core visuals, and brand direction—so every future decision feels intentional, aligned, and scalable.
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A complete logo system (primary, secondary, submark)
Strategic color palette built for digital + print
Typography system with usage guidance
Brand foundations guide (logo rules, color, type, do’s & don’ts)
Production-ready brand assets for web & print
1–2 focused refinement rounds
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A focused, collaborative process designed to give you clarity and momentum — without overwhelm.
Timeline: ~4–5 weeks
Discovery & direction
A focused deep dive into your business, goals, audience, and visual preferencesConcept development
Exploration of a clear visual direction to establish your core brand lookDesign refinement
Thoughtful feedback-based refinements to finalize the brand foundationFinal delivery
Organized, ready-to-use brand files and a mini brand guide to support a confident launch -
A completed brand questionnaire
A clear overview of your business, goals, and timeline
Any existing brand assets (if applicable)
Openness to strategic guidance and collaboration
You don’t need everything figured out — this phase helps clarify direction.
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Projects start at $2,500
Final scope and investment are determined based on brand needs, goals, and timeline.
designed to connect
built to last
designed to connect built to last
LAUNCH-READY BRAND KIT
A focused brand foundation designed to get you confidently launched - without overwhelm.
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Primary logo + secondary logo + submark
(favicon-ready)Curated color palette
(HEX & CMYK)Typeface pairing + usage guidance
Mini brand guide
(logo rules, color, type, do’s & don’ts)Final brand files for web & print
(SVG, PNG, JPG, PDF)1–2 refinement rounds
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4-6 weeks
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50% deposit to book, 50% at delivery
Rush timeline +20% (if available)
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Completed questionnaire + brand story/offer
3–5 visual references you love
Any existing assets (photos, past logo, etc.)
FULL BRAND KIT
A complete brand system designed for long-term growth.
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A comprehensive brand system built for brands preparing to scale, expand, or evolve over time.
Art direction
Defining how the brand shows up visually over time
Brand expression toolkit
A flexible system designed to adapt across campaigns and growth stages
Primary logo suite
Primary logo, secondary logo, and submark (favicon-ready)Strategic color system
Curated palette with HEX and CMYK values for digital and print useTypography system
Typeface pairing with clear hierarchy and usage guidance, with hierarchy for digital and print use.Supporting brand elements
Custom graphic elements as needed (patterns, badges, accents) designed to extend the system across applicationsStrategic positioning framework guiding future decisions
Brand guidelines
Comprehensive brand guide covering logo usage, color, typography, and layout rulesFinal brand assets
Exported files for web and print (SVG, PNG, JPG, PDF)Refinement rounds
Up to 2 structured refinement rounds
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A structured, collaborative process designed to move with clarity — not overwhelm.
Timeline: ~6-8 weeks
Discovery & direction
Deep dive into your business, goals, audience, and positioningConcept development
Visual directions explored and refined into a cohesive systemDesign refinement
Feedback-based refinements to finalize the identityFinal delivery
Organized files and brand guidelines ready for launch and growth
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A completed brand strategy questionnaire
Insight into your audience, offer, and growth goals
Examples of brands you admire (and why)
Timely feedback at key review points
Trust in the strategic process and design direction
This work is collaborative and intentional — clarity comes from shared alignment.
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Projects typically range from $4,500–$7,500
Final scope and investment are determined based on brand needs, complexity, and goals.
SIGNATURE BRAND SYSTEM
A complete brand identity system designed to grow with your business, cohesive, flexible, and built for real-world use.
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Primary logo, secondary logo, submark & wordmark variations
Curated color palette
(HEX, RGB & CMYK)Primary & secondary type system
(including hierarchy + usage guidance)Brand marks & graphic elements
(patterns, shapes, or icons as needed)Comprehensive brand guide
(logo usage, color, type, layout, do’s & don’ts)Brand application examples
(social, web, or packaging — visual only)Final brand files for web & print
(SVG, PNG, JPG, PDF)2–3 refinement rounds
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6-8 weeks
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40% deposit, 30% mid-project, 30% at handoff
Rush timeline +20% (if available)
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Completed questionnaire + brand story/offer
3–5 visual references you love or moodboard.
Any existing assets (photos, past logo, etc.)
SIGNATURE BRAND SYSTEM
A comprehensive brand system designed to scale with your business over time.
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A comprehensive brand system designed for clarity today — and flexibility tomorrow.
Everything from the FULL Brand Kit plus:
Strategic brand positioning summary
(audience, tone, differentiation — internal-facing)Responsive logo system
(primary, secondary, alternate lockups)Advanced color system
(core, supporting, and neutral roles)Primary & secondary type system
(hierarchy and pairing logic)Brand expression toolkit
(patterns, graphic elements, layout behaviors)Brand imagery & art direction
(visual tone and usage guidance)Comprehensive brand guidelines
(rules, rationale, application examples)Final brand files for web & print
(SVG, PNG, JPG, PDF — organized and labeled)
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A strategic, collaborative process built to create a cohesive brand system — not just visuals.
Timeline: ~6–8 weeks
Discovery & strategy
Deep dive into your business, goals, audience, positioning, and competitive landscape.Brand direction & concept development
Multiple visual directions explored and refined into a clear, intentional system.System build & refinement
Designing and refining all brand elements to work together across touchpoints.Final delivery
Organized files, clear documentation, and a brand system ready for real-world use and growth. -
A completed in-depth brand questionnaire
A clear vision for where your brand is headed next
Stakeholder input or decision-maker alignment (if applicable)
Availability for milestone feedback and approvals
Willingness to think beyond today toward long-term growth
This package is best suited for brands ready to build with intention and scale.
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Investment begins at $7,500
Final scope and investment are determined based on brand complexity, touchpoints, and long-term goals
Not sure which package fits? We’ll talk it through.
FULL BRAND KIT
A fully realized brand identity experience — deeply considered, strategically aligned, and built to support long-term growth across every touchpoint.
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In-depth brand discovery & positioning
Primary logo, secondary logo, submarks & wordmark variations
Expanded color system
(core + supporting colors — HEX, RGB & CMYK)Complete typography system
(primary, secondary, accent + hierarchy)Brand marks & custom graphic elements
(patterns, icons, textures, or shapes)Comprehensive brand guidelines
(logo usage, color, type, layout, tone, do’s & don’ts)Brand application designs
(social, web, packaging, or print — visual only)Final brand files for web & print
(SVG, PNG, JPG, PDF)3–4 refinement rounds
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What should we know about the services you provide? Better descriptions result in more sales.
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50% deposit to book, 50% at delivery
Rush timeline +20% (if available)
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Completed questionnaire + brand story/offer
3–5 visual references you love (optional)
Any existing assets (photos, past logo, etc.)
Fonts: free or paid—licensing purchased by client if needed

